Alice, a fragrance inspired by the character from Alice's Adventures in Wonderland, holds a special place in my heart. It embodies Alice's striving for maturity with a Chypre backbone and youthful charm of a 'Forget-me-not' fantasy floral accord.
This is the story of how Alice came to be, and how "Mummy was right".
Wow! It is time to release the worst kept secret; the theme for the new collection.
It is, of course, the enchanting world of Alice’s Adventures in Wonderland.
Here we will look at “why Alice?” and what to expect from the collection. In a follow up post, I’ll share details of the broader creative process, packaging, sculpted caps, among other things.Continue reading