In this post, we delve into the art of storytelling through scent, even when those stories touch on uncomfortable topics. This fragrance was designed for the IFRA UK Annual Conference, centered on the powerful connection between scent and memory. The fragrance's inspiration is a story from my own family, involving my grandfather, David, who battled Alzheimer's disease. The fragrance explores the complexities of watching a loved one change, the silence surrounding grief, and the profound question, "What time will my wife die?" The fragrance, a blend of aging, oranges, and "vanilla with a dark side", serves as a catalyst for conversation and emotional connection, shedding light on a difficult yet important dialogue. Ultimately, it's a fragrance with a unique purpose, not meant for commercial use, but rather as a tool for opening up conversations about profound and challenging life experiences. Continue reading

QH's years-long journey started amidst the pages of Alice's Adventures in Wonderland, inspired by the thunderous demeanour of the Queen herself. Numerous iterations evolved – jam tarts, oud, spices, and more – each a piece of the puzzle. Ultimately delivering us the Queen you know today. An arduous journey yielding a fragrance fit for a Queen.  Continue reading

Alice, a fragrance inspired by the character from Alice's Adventures in Wonderland, holds a special place in my heart. It embodies Alice's striving for maturity with a Chypre backbone and youthful charm of a 'Forget-me-not' fantasy floral accord.
This is the story of how Alice came to be, and how "Mummy was right".

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In part 1, I shared the “why” behind the Alice collection, and gave an insight into what to expect from our 3 leading fragrances.
Today’s instalment will cover the creative process of bringing Hatter to life, and yes, there might even be a sneak peek of the new cap design! Continue reading

Wow! It is time to release the worst kept secret; the theme for the new collection.
It is, of course, the enchanting world of Alice’s Adventures in Wonderland.

Here we will look at “why Alice?” and what to expect from the collection. In a follow up post, I’ll share details of the broader creative process, packaging, sculpted caps, among other things.

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Discover the story of the creation of Hive Mind, our best-selling fragrance. Layered with honey, beeswax, and cedarwood, this blog post explores how it came to be, the inspiration behind it, and my fascination with the wonderful world of bees! Continue reading

Hide is a deeply personal perfume to me, albeit one that was never designed to be ‘pretty’, or even ‘likable’. This post talks about the creative process for the perfume, and how that helped my own healing process with mental illness. Continue reading

Merge is a woody amber fragrance which smells like a beach at sunset. Discover the fleeting moment which inspired this beautiful fragrance. Continue reading