What time will my wife die, because I have to go to work?
In this post, we delve into the art of storytelling through scent, even when those stories touch on uncomfortable topics. This fragrance was designed for the IFRA UK Annual Conference, centered on the powerful connection between scent and memory. The fragrance's inspiration is a story from my own family, involving my grandfather, David, who battled Alzheimer's disease. The fragrance explores the complexities of watching a loved one change, the silence surrounding grief, and the profound question, "What time will my wife die?" The fragrance, a blend of aging, oranges, and "vanilla with a dark side", serves as a catalyst for conversation and emotional connection, shedding light on a difficult yet important dialogue. Ultimately, it's a fragrance with a unique purpose, not meant for commercial use, but rather as a tool for opening up conversations about profound and challenging life experiences.
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